Internet Marketing Solutions for Automotive Dealers

There are many internet marketing solutions for automotive dealers. While we could run through a large list of them, we would rather focus on three important ones in this article.

1) Articles – Most dealerships have a web site. They are happy that it is there and looks pretty, but they may not know the techniques that will drive traffic to them. Articles can get this done. Articles about the industry changes and the latest products can keep the traffic flowing.

2) Newsletters – Monthly newsletters, featuring your offers and service products can be a great way to stay In touch with prospective and past customers. Once you have a lead, you can keep your name on their minds with internet newsletters. Use text and images to get more of the senses involved. Remind them why you are better than your competitors.

3) Relationship Marketing – The key to this technique is to think of each customer as a family member. You will want them to visit once I a while. Offering things like reduced servicing, free car washes, or free diagnostics can bring the customer back into the fold. The best thing you can do is earn a place in their mind as their personal car dealer. Your business will expand as they repeatedly buy cars from you and tell their friends about your services. The internet can be tapped to send updates and invitations to events at your dealership.

Some of the best internet marketing solutions for automotive dealers are the easiest. Hundreds of dealers are still trying to understand how this system works. Getting in now will help your sales tremendously. Knowing something about the internet and how to market it will make a difference to your profits.

Posted in Uncategorized | Comments Off

Use of Carbon Fibers in the Automotive Market

Due to several reasons, automotive industry is looking for fuel-efficient solutions for ground solution. With increasing volatility in oil prices, growing global warming problems and increased levels of pollutions are some reasons, which are forcing the automotive market to find alternative solutions. Use of carbon fibers is regarded as one such product that can alleviate these kinds of problems to some extent.

Carbon fiber is a lightweight product specially used in heavy vehicles including tractors, trailers and others. Though there is no need of weight reduction in lightweight passenger cars, it is useful. Use of it’s composites is mainly considered in high-end cars automobiles.

It is used for making automotive bodies, gears, bearings and fan blades. It is lightweight and corrosion free substance that makes it feasible for use in automobiles. What is carbon fiber and what makes it special for use in automotive industry. It is graphite fiber and is made up of ultra thin fibers. These fibers are primarily comprised of carbon atoms. The diameter of these fibers is approximately 00.5-0.010. These are fibers are very strong as they are made of carbon and are spun together with the help of crystal alignment. With this kind of size and strength, it has produced a dynamic strength-to-weight ratio. In addition, the density of this material is quite less than other materials used for car making such as steel.

Apart from its lightweight feature and great strength, some more features make this substance quite useful in automotive market. It features low thermal expansion, electrical conductivity and high tensile strength that make it beneficial for motor sports. It is used for making automobile hoods, built-in electronic equipment in cars, novel tooling and EMI and RF shielding.

Carbon fibers are extensively used in automotive styling and racing. These days, many parts of a car are made from graphite fibers including bonnet, hood, boot, lip and fender. People who have driven these kinds of cars at least once are very impressed with the style and performance of these vehicles.

Many leading automobile manufacturers like BMW, Lamborghini, Mercedes-Benz and other high-end manufacturers are increasingly using it’s composites to reduce the weight. In addition, all these manufacturers are investing time, efforts and money over finding more use of it in their products.

A leading global carbon fiber manufacturer observed that automotive market is the largest consumer of it. These composites are preferred choice of material for concept cars as they offer design freedom and reduced tooling costs.

Lucintel, a leading global market research firm, has repeatedly mentioned in its forecasts about the growth of carbon fiber market. According to its forecast, the carbon fiber market is increasing from 9.8% per year to 13% per year for next five years

Posted in Uncategorized | Comments Off

Automotive Marketing Solutions – Getting To Know Your Customer

In any mechanical workshop, profitability is helped by getting your Labour to work as many hours as they are paid and making sure that these hours are billable hours, by that I mean, that they can be charged directly to the customer and recovered in full.

To help bill more hours you need to know your customer well.

One of the best ways to achieve this is to collect data and store it in some type of database.

Originally databases were simple pads, notebooks or 3 x 5 cards and details such as Name, Address and details of the vehicle were all that was needed.

But in today’s high tech world where the customer is viewed as King or Queen, it is vital that workshops not just collect as much information about their customers’ needs but also to have the ability to analyze this information.

Databases nowadays have moved from simple notebooks and 3 x 5 cards to software packages like Act and Goldmine with even more sophisticated programs being custom built in SQL and Microsoft Access.

So what does this mean to the average Automotive Repairer?

Well lots, if you don’t know your customer, you cannot anticipate their needs!

If you can’t anticipate their needs, then you will not be at the Top of Their Mind when they have a need to think about their car.

Being Top of Mind is about collecting and analyzing the right data so that you are able to put an action plan together – a ‘Marketing’ Action Plan.

Given the reliability of vehicles and the continuing reduction in operating costs surrounding vehicle ownership, it is becoming more and more difficult to sustain a business based on Parts Failure or Vehicle Breakdown.

Even the move towards building a business based on vehicle servicing is now less viable, given the length of time now recommended by manufacturers between services.

And when this is coupled to the relative cheapness of vehicle ownership in real dollar terms, it is obvious that being in business today is not about just repair and maintenance it is about – the relationship.

Now I hear you asking “ok, so what information do I need to collect and how do I use it?”

Grab a pen and let me suggest some automotive marketing ideas:

Their First and Surname separated so that you can personalize their letters or any mail merges that you wish to send
Their vehicle make, model and registration number so that you can mail them any articles that relate to their vehicle, perhaps a vehicle safety recall, or advise them about any valuations that they may have asked for as they may have been thinking of trading in their vehicle.
Perhaps you can collect the date that their Registration sticker expires. Post them a reminder say three weeks before it expires and include the address of their nearest Licensing Center. Or you could advise any BPay or Direct Credit facilities that the Government Department has.
You could also collect the name of their spouse and find out if he or she owns a car. You’re obviously looking at ways that you can get this other car in for servicing as well.
What about storing the year, make and model and getting a quote for insurance.
Write to them a few weeks away from when you want to get their car back for servicing and give them a range of insurers and some indicative quotes. Naturally you would do well to confirm their age and no claim bonus track record and any relevant history, if that is at all possible.

So, as you can see. There is more to getting to know your customer than just saying “Hi, how ya doing?”

Well, till next time remember that “The Power of an Idea is in its Implementation”. It is no good just listening to these ideas. It is about applying them.

If you are getting the same results year after year, then consider getting a coach or meet with your accountant on a regular basis.

Currently I work with clients across Australia, in the UK and in the USA. So distance should not be viewed as a barrier.

The most important thing about your business adviser is that they help you – get your business to its next level.

If this means that they are demanding then view this as a good sign, if they are pushy then again this is a good sign.

Before I go, ask yourself two questions:

1. “Could my business be more profitable?” and if the answer is Yes, then the second question is

2. “What do I need to do to get it there?”.

If you want to know about the Business Doctor or the automotive marketing solutions and coaching that I provide please visit my website and hear what some of my clients say about what it is that they have gotten from engaging a business coach.

So, till next time – I wish you all the success that you can handle whilst holding a genuine smile.

Posted in Uncategorized | Comments Off

Automotive Internet Marketing Solutions

Overview

The internet has created a tremendous marketing tool for local business owners and one industry that is grabbing the internet by the horns is the automotive industry.

It is no secret these days that more and more people are starting their search for a new car with the click of a mouse. Automotive internet marketing can reach a far bigger audience than traditional marketing methods while lower marketing costs and providing a much bigger ROI or return on investment.

The first step to successfully marketing your automotive business online is to have a website that tell the visitor exactly what and who you are and how to contact you if needed. Then you need to make sure your potential customers can find your website and see what cars you have to offer.

Automotive Internet Marketing Solutions – Getting Visitors

Now you have your website up you now need to market your website and position it on the web so your customers can find you. The two main ways we are going to look at in this article is paid advertising and search engine optimization methods.

Paid Advertising – Possible the most popular and very effective way to market your automotive business on the internet is thought Pay-Per-Click advertising, Google has a service called AdWords. PPC or Pay-Per-Click is advertising where you only pay when someone clicks on your ad, this is very different from traditional marketing methods as you only pay for your advertising when it works.

Search Engine Optimization or SEO – When people want to find information on the internet most people will go to a search engine like Google, Yahoo or Bing. SEO is the art of getting your website to show up in the top search results when someone types in a specific keyword or phrase like – automotive shop in Sydney.

Both of these methods work great, PPC can get you results fast, but you have to pay for it and SEO is more or a longer term strategy however it can last a long time giving you free traffic once you are in the top search results

Automotive Internet Marketing Solutions – Summary

If you have not started marketing your automotive business online then now is the time to start. In this article I only spoke about 2 methods for getting traffic to your website however there are many more, extremely effective ways like social media and video marketing. The key however is to start and build as you go.

Posted in Uncategorized | Comments Off