The internet has created a tremendous marketing tool for local business owners and one industry that is grabbing the internet by the horns is the automotive industry.
It is no secret these days that more and more people are starting their search for a new car with the click of a mouse. Automotive internet marketing can reach a far bigger audience than traditional marketing methods while lower marketing costs and providing a much bigger ROI or return on investment.
The first step to successfully marketing your automotive business online is to have a website that tell the visitor exactly what and who you are and how to contact you if needed. Then you need to make sure your potential customers can find your website and see what cars you have to offer.
Automotive Internet Marketing Solutions – Getting Visitors
Now you have your website up you now need to market your website and position it on the web so your customers can find you. The two main ways we are going to look at in this article is paid advertising and search engine optimization methods.
Paid Advertising – Possible the most popular and very effective way to market your automotive business on the internet is thought Pay-Per-Click advertising, Google has a service called AdWords. PPC or Pay-Per-Click is advertising where you only pay when someone clicks on your ad, this is very different from traditional marketing methods as you only pay for your advertising when it works.
Search Engine Optimization or SEO – When people want to find information on the internet most people will go to a search engine like Google, Yahoo or Bing. SEO is the art of getting your website to show up in the top search results when someone types in a specific keyword or phrase like – automotive shop in Sydney.
Both of these methods work great, PPC can get you results fast, but you have to pay for it and SEO is more or a longer term strategy however it can last a long time giving you free traffic once you are in the top search results
Automotive Internet Marketing Solutions – Summary
If you have not started marketing your automotive business online then now is the time to start. In this article I only spoke about 2 methods for getting traffic to your website however there are many more, extremely effective ways like social media and video marketing. The key however is to start and build as you go.